Designing the heart of an industry

Services
- Brand Positioning
- Brand Narrative
- Visual Identity Design
- Sound & Motion Design
- Naming & Verbal Identity
- Communication
Industry
- Education
Client

The Core

The Core is a higher education institution specializing in the audiovisual industry, and based in Europe's largest audiovisual hub, Madrid Content City, an enclave brimming with leading international film and production companies.

Challenge

A new brand for
The Entertainment Science School

The Core Entertainment Science School emerges in a context of multi-offers and seeks to earn a place on the podium among the best educational brands in Europe. Born to revolutionize educational institutions, The Core is a comprehensive project to create an innovative, relevant and differential brand, capable of representing a new and unique educational centre.

Starting from scratch allowed us to define a cross-cutting brand strategy that would reach all brand touchpoints. Through an immersion phase, we determined the positioning of the brand, its name and verbal identity, the visual identity and the communication pieces to publicize the different educational proposals.

The location was the main element that set the leitmotif of the brand. To be at the centre. To be part of an organism in movement. To train the people who will contribute to developing the future of a profession. To do this, we defined the brand name, The Core, which symbolizes being at the heart of the industry: the core around which the creation, production and marketing of content gravitates. We also defined a descriptor, The Entertainment Science School, to elevate entertainment to an academic discipline.

Solution

A
living
brand

The Core is a living brand that represents the constant flow of knowledge and talent in constant movement; it is the heart of an industry that never stops beating. And as such, we created a brand in continuous movement, a circle created with a coding processor: this composes a unique configuration according to scale, colour and sound.

Express yourself
without leaving
the center

It was a challenge to express the personality through static applications, without losing any of its irreverent, dynamic and lively essence. However, we captured the soul of The Core: "a creative hub with a heartbeat that drives the industry" and reflected it in school supplies, merchandising and other brand elements.

The Core is a higher education institution specializing in the audiovisual industry, and based in Europe's largest audiovisual hub, Madrid Content City, an enclave brimming with leading international film and production companies.

BRAND MANUAL

Capturing what
never stops moving

Standardizing a brand that always stays the same is challenging, doing so with a living, breathing brand with a constantly moving symbol is even more complex.

Industry
momentum in
every heartbeat

Content
that can be felt
everywhere

Communication

Closing
the circle

The visual identity extends to a visual system to represent a wide range of studies. The proposal had to be groundbreaking and give shape to a bold, disruptive and innovative institution.