Starting from scratch allowed us to define a cross-cutting brand strategy that would reach all brand touchpoints. Through an immersion phase, we determined the positioning of the brand, its name and verbal identity, the visual identity and the communication pieces to publicize the different educational proposals.
The location was the main element that set the leitmotif of the brand. To be at the centre. To be part of an organism in movement. To train the people who will contribute to developing the future of a profession. To do this, we defined the brand name, The Core, which symbolizes being at the heart of the industry: the core around which the creation, production and marketing of content gravitates. We also defined a descriptor, The Entertainment Science School, to elevate entertainment to an academic discipline.