A brand that adapts to a changing collective

Services
- Brand Purpose & Beliefs
- Brand Diagnosis
- Brand Positioning
- Brand Architecture
- Visual Identity Design
- Brand Narrative
- Signage Design
- Naming & Verbal Identity
- Communication
Industry
- Culture
- Consulting and Professional Services
- Education
- Industry and Manufacturing
Client

Col·legi d’Arquitectes de Catalunya

Col·legi d’Arquitectes de Catalunya is the institution that has been representing architecture professionals in Catalonia for more than 80 years. Today it has established itself in our society as a source of national and international prestige.

Challenge

A profession forced
to reinvent itself

This profession is the reflection of a society and therefore faced an evolving context, especially after a crisis that had notably affected the sector, forcing its professionals and organizations to reinvent themselves.

All of this has translated into new needs, areas of specialization and profiles that also need to be represented by the institution. With this objective in mind, COAC decided to undertake a transformation process that involved a redefinition of its functions, services and positioning and, consequently, a new identity capable of expressing all this.

Solution

Proud
of being
architects

From a rigorous immersion process, the "We are Architects" positioning emerged to represens the vocation to unify architecture in all its diversity and plurality and to ratify the entity as the benchmark for its professionals.

This concept seeks to push forward this desire to encompass and reinforce the role of the architect in society, reviving professionals’ the enthusiasm and reinforcing their sense of belonging.

Before / After

COAC, from the
acronym to the
name of the
instution

The new COAC needed to be more accessible and open in order to get closer to the public and offer solutions to new challenges. It also had to be able to enhance the social value of the discipline and transcend the traditional role of professional associations to become an actor in society.

Flexibility and
dynamism adapted
to new horizons

The window
that responds to tomorrow's society

A brand that empowers COAC for modern times and asserts the relevance of Architecture and its professionals as the window from which to respond to the society of tomorrow.

COAC’s new identity had to reflect the architecture of the 21st century and at the same time be much more flexible and dynamic in order to adapt to the new horizons of the sector and to current and future professionals.