Born in the Amazon

Services
- Visual Identity Design
- Naming & Verbal Identity
- Packaging Design
- Brand Narrative
- UX/UI Design
- Brand Positioning
- Communication
Industry
- Consumer Goods
- Food and Beverage
Client

Canaïma

A gin that carries the hidden secrets and legends of the Amazon. Born in the mysterious depths of this remote territory, and made with unique local botanicals, Canaïma encapsulates the frenzy and wild spirit of the heart of the jungle.

Challenge

A vividly
Venezuelan brand

The challenge was to create a brand that evokes the essence of the Amazon, as well as the infinite and mysterious legends embedded in the territory, and that would fit into the European and North American markets.

The sense of discovery was transferred to the brand's communication, with a metaphorical composition on the birth of a jewel in the heart of the Amazon itself.

Solution

A name
with regional
inspiration

Inspired by the lushness of Canaima National Park, located in the state of Bolivar in Venezuela, we created "Canaïma", a gin that encapsulates the culture and wisdom of the indigenous tribes of the Canaïma region.

The typography of the logo is inspired by the petroglyphs that the ancestral civilizations of the Amazon carved into the rocks, as a tribute to the mysticism of the territory and its inhabitants.

Amazonian
spirit
in a label

We developed the label respecting the principles and symbology of a region that exudes energy capable of reviving the soul.

We designed plant stems evocative of the rare botanicals that go into gin.
The magnetic flow of the mysterious waters of the Amazon River bring dynamism to the design.
Crowned by a rising sun between cliffs, life source, and symbol of the Gods.

Diving
into
Canaïma

The web design proposes a journey full of mystery to the Canaïma region, an immersive experience that recreates an expedition through the hidden glades of the Amazon.

Solution

Guardians
of the
Amazon

Canaïma is clear that, in order to continue enjoying nature, it is essential to protect those who live in the heart of it.

For this reason, we proceeded to activate the brand's social responsibility, creating support programs that allocate resources to improve the quality of life of the region's indigenous communities and help preserve their environment and heritage.