EXOD: a spirit for the next frontier

Services
- Brand Positioning
- Visual Identity Design
- Packaging Design
- Naming & Verbal Identity
- Brand Narrative
Industry
- Wines and Spirits
Client

Make a Mark

Make a Mark is a project created by the companies Estal, Avery Dennison and Leonhard Kurz that promotes innovation in packaging design by inviting different studios to reflect on the pillars of sustainability, luxury and innovation in materials.

Challenge

Imagining the packaging
of the future

Make a Mark is an inspirational platform created to research and experiment with the future of spirits, developing new concepts and forms and making them a reality by using the latest technologies, free of the constraints of everyday life.

Make a Mark invited Morillas to participate in the latest edition of the initiative, in which we seized the opportunity to reflect on the future of spirits, in the face of potential climate change in which humanity would be forced to rethink not only packaging design, but also the use of its resources, its production processes and the reuse of waste.

Solution

More than
a futuristic
concept

We imagine a future in which after depleting the Earth, humanity is forced to escape in order to survive. Human history is a saga of movement and travel for survival.

Each era has had its own great migratory movement, and climate change and the Earth's progressive approach to the Sun could push us towards the next great journey: interstellar travel.

EXOD is
a sake distilled
at the space

EXOD is the ship on which we travel to Ross 128, the second closest exoplanet to Earth with the optimal climatic conditions to support human life. Onboard EXOD, we will travel 11 light years from Earth, where we will have to learn how to feed ourselves, how to provide for ourselves and how to live together.

We speculate on the design of a bottle for a 0 gravity environment, but also on how rice, thanks to its hydroponic cultivation, could be the ideal raw material to achieve a spirit and how processes such as fermentation and distillation could be adapted to this new environment.

A minimalist, symmetrical preservation capsule.
A curved silhouette in which the liquid floats without gravity.
An encrypted stopper reduced to its minimum expression.

A 360º
design

The weightless environment allows the creation of a 360º design with multiple ways of being read through the application of various labels with different printing techniques.

Each of the labels reveals different messages about the location of the ship or the brewing process of this sake in a graphic style inspired by navigational charts.

EXOD conceals a critical message about the waste generated by humankind and anticipates potential uses through the creation of a secondary pack produced from rice husks together with other types of waste generated on the ship.