Strategy and design company | Morillas

Strategy
and design
company

We strive to create value, transforming ideas into solid business that will drive companies forward. We work across three dimensions to fulfill different organizations’ needs.

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Strategy

Behind every brand, product, or service there is a strategy that establishes the pillars upon which to build a brand, a portfolio or an experience. Working on brand strategy provides a clear roadmap that drives everything we do, identifying existing opportunities, setting a direction to innovate and ensuring business growth.

Design

A brand is the visual, verbal and experiential translation of a promise. We give shape to your brand, turning your positioning and personality into a live experience that connects with your audiences at each touch-point.

Culture

Behind every brand, product, or service, there is a group of people, an organization. We develop corporate culture projects that drive organizational transformation by improving talent retention and attraction, ensuring internal alignment and helping employees to adopt corporate values wherever they are.

Brand Diagnosis

A deep audit of markets and channels in order to analyze consumer relationships with the brand and pinpoint opportunities and challenges.

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Brand Architecture

Definition of the role of each of the brands within the organization's portfolio of services, in accordance with corporate growth.

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Brand Ecosystem

Analysis of the customer’s journey to establish the role of each channel in maximizing the brand's reach and engagement.

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Sales Pitch

Brand narrative creation focused on B2B clients to translate value propositions into differential commercial pitches.

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Brand Positioning

Definition of the brand's window of opportunity to define a relevant proposal for its consumers and a clear roadmap for the future.

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Portfolio Architecture

Redefinition of the portfolio architecture to optimize results, ensure appropriate navigation of customers and inspire product innovation.

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Brand Narrative

Definition of the brand storytelling to activate the brand promise and connect with different consumers and stakeholders.

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Product & Service Innovation

Innovation sprints to find creative solutions that carry the brand beyond the present and envision possible future scenarios.

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Visual Identity Design

Translation of the brand positioning and personality into differential elements of visual identification to create a relevant brand language.

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Industrial Design

Design that connects with the consumers’ sensorial side: from its function, its ergonomics, its materials, to its unboxing experience.

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Editorial Design

Design of books, publications and magazines to communicate brand ideas, stories and narratives to different audiences.

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Retail Design

Architectural design that brings brand personality to the shopping experience, through light, aroma, materials, furniture or flow.

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Sound & Motion Design

The brand identity goes beyond the visual realm, and should be activated in the audiovisual realm, by defining its movement and sound.

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Communication

Definition of brand communication pillars and activation strategies, through its messages and visuals for both external and internal audiences.

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Naming & Verbal Identity

Translation of the brand promise and narrative into a name, claim, and specific tone of voice adapted to external and internal audiences.

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Packaging Design

Creation of the packaging design to solve portfolio architecture problems, make a product stand out on the shelf and connect with consumers.

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Signage Design

Definition of signage systems that guide, orient and organize the movements of people in locations that pose a behavioral dilemma.

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UX/UI Design

Digital experiences that respond to the brand's value proposition according to different audiences, defining their navigation flows, UX, look & feel and content.

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Experience Design

Redefinition of the brand experience in alignment with its journey and its key moments of truth.

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Line Up Tool Design

Creation of digital products, adapted to the organization’s audiences to ensure brand consistency.

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Brand Purpose & Beliefs

The definition of the organizations’ reason for being, how it will impact the world. In a nutshell: the WHY.

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Cultural Switch

Personalized activations, training and workshop sessions to ensure the internal transformation of the organization.

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Employer Branding

The organization’s proposal to its internal and external talent, its corporate culture.

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Who we helped

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We work with B2C and B2B organizations around the world, from utility companies, through to hospitality, FMCG, mobility, healthcare, luxury and fashion industries, gathering knowledge, and generating inputs from other categories.

Culture

Culture has the power to redefine the society in which we live. That's why we help cultural and artistic organizations and collectives to define their proposition and communicate it to their audiences through branding, touchpoints and engaging, relevant content.

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Beauty & Personal Care

A category where major brands unleash new, specialized proposals every day. We help communicate different formulation promises and visions of beauty by creating experiences that are fulfilling and aspirational.

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Administration and Public Institutions

Public institutions need a coherent and solid brand to effectively convey who they are and what they do. Bringing structure and an understandable image to this type of brand can have a positive impact on the administration as a whole.

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Consulting and Professional Services

From the renewal of an existing identity to a more comprehensive strategic branding exercise, our aim is to help service companies create meaningful brands and change the way customers perceive them.

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Consumer Goods

From an item of furniture to an electronic device, products that accompany and define us, striving for the right balance between functionality and aspiration. We create strategies, identities and activations that define relevant and differential brand universes.

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Education

Educational institutions need to consider how they will adapt their purpose and mission to an educational model where technology is increasingly present and can become a valuable ally.

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Energy and Utilities

From a repositioning project to a launch or a brand experience project. We work with the energy and utilities sector to help them differentiate themselves and connect with their users.

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Fashion

A highly segmented category that moves and evolves at great speed and in which brands must coexist with their collections and become content producers if they want to truly connect with their consumers.

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Food and Beverage

One of the most saturated categories in which century-old brands coexist with surprising innovations springing from new consumer trends, all filtered through the sustainability sieve. We work to highlight FMCG brands in different categories and segments.

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Financial Services and Insurance

In the financial sector, credibility, differentiation, and brand experience will be key to generating preference. Strong brand management will convey what makes the brand unique, attract potential users, and help build loyalty among existing ones.

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Healthcare Systems and Services

A highly-regulated category that often encompasses a complex ecosystem of audiences with different levels of dialogue. We create brands capable of addressing different audiences and adapting their proposition to connect with each audience.

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Homecare

The need to create a haven within the home and the emergence of new social roles has changed the way we relate to homecare products – from disinfectants, to cleaners, detergents and other speciality products.

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Hospitality and Restaurants

We create unique experiences through brands that tell an immersive story and that reflect the vision and soul of a location. We create living, breathing brands that adapt to different audiences.

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Media and Communication

We create brands that flawlessly align their content by finding the perfect balance between their personality and that of their content proposals. We conceptualize the brand from an audiovisual perspective to ensure the smooth functioning of its language in motion.

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Non-Profit Organizations and Foundations

Third sector organizations need to create brands that convey a clear message, story and purpose. We create brands that generate recognition and empower them to stand out from other causes.

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Pharmaceuticals and Medical Products

Pharmaceutical brands are undergoing a category transformation as a result of increased consumer interest, the growing trend towards naturalized solutions, and changes in distribution and the role of the various different channels. We create brands that help companies compete and stand out in this new context.

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Real Estate

A sector that has undergone a major transformation, as users seek greater control over products and enjoy greater transparency in transactions. We create proposals that place the user at the center of the services and the brand.

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Industry and Manufacturing

The power of a brand to generate preference among B2Bs is often overlooked. We adapt our methodology to industrial companies to create differential proposals that connect with their audiences through B2B channels and tools.

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Sports, Entertainment and Events

We create strategies and identities for sports and entertainment organizations and events that enable them to stand out in a noisy media environment. ruidoso contexto mediático

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Retailers

We work with retailers ranging from large chains to single store brands, adapting their value propositions and moving into their spaces according to the constraints of each location or their portfolio architectures – from food chains to fashion stores to shopping centers

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Software and Technology

We provide solutions to a wide range of technology products and services companies, working together to apply a strategic vision that enables them to achieve excellence in a fast-changing technology marketplace.

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Wines and Spirits

A bottle captures the story behind a beverage. We create strategies, identities, narratives and packaging that encapsulate the essence of the product, and are capable of revealing everything behind its production in order to connect with consumers and make it stand out on the shelf.

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Travel, Transportation and Mobility

The way we move and travel has been redefined over the last decade. New forms of mobility need brands that connect with users and help these users to understand new transport proposals.

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Telecoms

The telecoms sector is constantly evolving. We help organizations unearth opportunities and trends that can drive their growth in order to thrive in a digitized world.

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Let's talk

Together, we can create something extraordinary

We collaborate to find the right answer and drive progress for your business for to the world.

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