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Whiskey as an emblem

DYC_glass
  • Services

    • Brand Positioning
    • Visual Identity Design
    • Industrial Design
    • Packaging Design
  • Industry

    • Consumer Goods
    • Food and Beverage
  • Client

    Maxxium España - Beam Suntory

Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.

Challenge

A tribute
to a legacy

DYC celebrated its 60th anniversary with the challenge of launching a limited edition of twelve thousand bottles that would pay tribute to the brand's origins and history, and position it in the premium segment.

The new product was to be part of the Maestros Destiladores (Master Distillers) collection, and it had to stand out within the brand's extensive portfolio thanks to its high quality: 15 years in the cask and a meticulous distillation process that make this the most special DYC reference.

 

The challenge was to highlight the idea of uniqueness and sophistication in a bottle that had to maintain an obvious connection with the rest of the references in the portfolio.

Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.
Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.
Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.
Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.

Solution

The distillery as a departure
point

We decided to delve into the roots of the brand in search of a differential point that would give the design a unique touch: the brand's own distillery.

At the time of its foundation in 1959, this unique space was a pioneer in Spain and since then it has maintained its innovative character and its vocation to remain at the forefront of the sector.

The pack design was devised as a tribute to the origins and founder of DYC: Nicomedes García.

Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.
Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.
Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.
Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.

A nod
to the tradition
of Segovia

We were inspired by the traditional designs of the houses of Segovia and the architecture of the cellars where the product is aged for more than fifteen years. We leveraged the unmistakable Segovian engravings that prevail in the noble hall of the brand's distillery, which were reconstructed in a pattern and transferred to the bottle by means of silkscreen printing. 

A design that
distills the essence
of a brand

We opted for a classic typography and a colour palette in black and gold tones to give the label a premium value. Taking into account that this edition was conceived as a tribute to the founder, the presence of Nicomedes García's signature on the pack was extended. Finally, a case was designed in accordance with the colour palette, as well as an exclusive hanger that highlights the exclusivity of the proposal.

Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.
Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.
Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.
Originally from Segovia, DYC has been making top quality whiskies since 1959, characterized by a unique and nuanced flavour achieved through extensive experience, passion and a meticulous distillation process.

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