Jaime Beriestain is one of those people who discovers something and sets out to learn it and to live it tirelessly. His exigence and his fine taste mean that when he cannot find what he is looking for, he creates it himself. What best defines his personality is not a long list of creative adventures, but the values that guide them:
Curiosity, good taste, self-demand, closeness and authenticity.
In Morillas, we tuned in to Jaime Beriestain’s concerns and in return, we received a fascinating challenge: to start from the person and create a brand that would work in truly different fields and with utterly different audiences.