Collectors of tailor-made experiences
![The Prestige Collection_1 The Prestige Collection_landscape](https://www.morillas.com/assets/themes/www.morillas.com/img/workinitialmodule/HEROPAGE1.jpg)
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Services
- Brand Narrative
- Editorial Design
- UX/UI Design
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Industry
- Hospitality and Restaurants
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Client
Hotusa Group
Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/Prestige2-min.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/Prestige3-min.jpg)
Challenge
Showcasing an exclusive
selection of hotels
True exclusivity goes beyond excellence: it is about finding something unique and unrepeatable. So, we had to create a bespoke concept that would elevate this distinguished selection of high-end hotels.
Solution
A collection
of emotional experiences
We created "The Prestige Collection" – a digital experience that proposes an emotional journey tailored to each user.
We defined a new global brand positioning and visual identity, enveloping the brand in a new concept of luxury that goes beyond the conventional to seek new meanings for exclusivity and authenticity, adapting to each traveller and each moment.
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/web1.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/web.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/ux.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/uxx.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige7-min1.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige7-min.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige8-min1.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige8-min.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige10-min1.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige10-min.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwocolumnsimagetitletextmodule/Prestige11-min.jpg)
EXPERIENCE
A
collector's
item
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwocolumnsimagetitletextmodule/Prestige11-min.jpg)
We designed a sophisticated editorial directory that captures the unique essence of each hotel in a collector's book.
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige13-min1.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige13-min.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/alljpg1.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/alljpg.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/app.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/dessert.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige151.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige15.jpg)
Before / After
Two clicks
a whole world
to discover
The brand becomes a curator of sublime experiences and the website acts as a true collector's gallery, that puts the user at the centre of an unparalleled digital experience, inviting them on an immersive journey: an emotional exploration of their possible destinations based on visual stimuli.
![](https://www.morillas.com/assets/themes/www.morillas.com/img/workbeforeaftermodule/Prestige16b1.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/workbeforeaftermodule/Prestige16a.jpg)
For travellers
looking to connect with
their destinations
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktextimagecentermodule/Prestige1b-min.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige201.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Prestige20.jpg)
The result is an innovative and stimulating proposal that redefines itself to adapt to each user’s desires and moments. A seal of quality capable of placing the essence of each destination within the guest's reach.
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/Prestige21a.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/Prestige21b.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/livro.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/tecture.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/book1.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/book.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/end1.jpg)
![Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/end.jpg)