Collectors of tailor-made experiences

Services
- Brand Narrative
- Editorial Design
- UX/UI Design
Industry
- Hospitality and Restaurants
Client

Hotusa Group

Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.

Challenge

Showcasing an exclusive
selection of hotels

True exclusivity goes beyond excellence: it is about finding something unique and unrepeatable. So, we had to create a bespoke concept that would elevate this distinguished selection of high-end hotels.

Solution

A collection
of emotional experiences

We created "The Prestige Collection" – a digital experience that proposes an emotional journey tailored to each user.

We defined a new global brand positioning and visual identity, enveloping the brand in a new concept of luxury that goes beyond the conventional to seek new meanings for exclusivity and authenticity, adapting to each traveller and each moment.

EXPERIENCE

A
collector's
item

We designed a sophisticated editorial directory that captures the unique essence of each hotel in a collector's book.

Before / After

Two clicks
a whole world
to discover

The brand becomes a curator of sublime experiences and the website acts as a true collector's gallery, that puts the user at the centre of an unparalleled digital experience, inviting them on an immersive journey: an emotional exploration of their possible destinations based on visual stimuli.

For travellers
looking to connect with
their destinations

The result is an innovative and stimulating proposal that redefines itself to adapt to each user’s desires and moments. A seal of quality capable of placing the essence of each destination within the guest's reach.