Collectors of tailor-made experiences
- Brand Narrative
- Editorial Design
- UX/UI Design
- Hospitality and Restaurants
Hotusa Group, one of the leading international hotel consortiums, sought to turn its luxury hotel brand, Prestige – a select group of more than 200 hotels worldwide, into an aspirational hallmark of quality for both the hotels and the customer.
Showcasing an exclusive
selection of hotels
True exclusivity goes beyond excellence: it is about finding something unique and unrepeatable. So, we had to create a bespoke concept that would elevate this distinguished selection of high-end hotels.
of emotional experiences
We created "The Prestige Collection" – a digital experience that proposes an emotional journey tailored to each user.
We defined a new global brand positioning and visual identity, enveloping the brand in a new concept of luxury that goes beyond the conventional to seek new meanings for exclusivity and authenticity, adapting to each traveller and each moment.
We designed a sophisticated editorial directory that captures the unique essence of each hotel in a collector's book.
Before / After
Two clicksa whole world to discover
The brand becomes a curator of sublime experiences and the website acts as a true collector's gallery, that puts the user at the centre of an unparalleled digital experience, inviting them on an immersive journey: an emotional exploration of their possible destinations based on visual stimuli.
looking to connect with
The result is an innovative and stimulating proposal that redefines itself to adapt to each user’s desires and moments. A seal of quality capable of placing the essence of each destination within the guest's reach.