The challenge was to create a new bottle that would elevate the brand's positioning through a more sophisticated design. It stood out from the rest of the bottles in the category, and positioned the brand beyond everyday moments. Innovation was indispensable in this project, but it had to be injected in a way that was coherent with the essence of the brand.
A new bottle: more premium and committed
- Brand Diagnosis
- Brand Positioning
- Visual Identity Design
- Industrial Design
- Packaging Design
- Consumer Goods
- Food and Beverage
Font Vella premium is a solidarity bottle that was created to accompany special occasions and celebrations. It is a powerful proposal, with an elegant and ground-breaking design that will reinforce its positioning in the premium water range.
To create a surprising
and exceptional design
The brand turned to Morillas for the design and positioning of a surprising new line that would captivate customers in the most exceptional moments and, at the same time, would attract a new premium water consumer audience.
It can be untamed or calm. It is often the answer and sometimes the cause. It can seem familiar, sometimes even sophisticated. And being at our fingertips does not detract from its value. In reality, it is never just water.
Breakingcategory standards and brand codes
The solution was to go back to Font Vella's roots, to reveal the brand's heritage by appealing to the purity of the natural sources from which its water comes. The new bottle had to reflect the brand's strong history, as well as a personality influenced by the Mediterranean.
The challenge was also to move away from the feminine shapes commonly used by the brand in recent years. It was to take a more conceptual and classical route, with a more refined structure of straight lines and slightly curved edges.
Nature was the only possible source of inspiration to illustrate this purity. On this basis, a bottle was designed that is outstanding in its unique texture and evokes the movement of water cascading down a waterfall.
The perception of the bottle was elevated by reinterpreting classical elements with a shape that simulates a Greek column.
The result is a true icon with unique elements and nuances, more typical of the world of glass than plastic, which lends elegance to the packaging.