A luxury pack that transcends the object
- Visual Identity Design
- Brand Narrative
- Packaging Design
- Experience Design
- Industrial Design
- Food and Beverage
Cinco Jotas, Osborne
Cinco Jotas is a legendary brand with more than 130 years of experience preserving the purity and authenticity of the world’s best 100% Iberian pork products in a tribute to craftsmanship, flavour and tradition.
Raising the brand's
Each season, Cinco Jotas creates a special edition of 40 pieces to celebrate the brand's finest creations. This time around, it decided to bring the brand even closer to the luxury sector by using codes from other categories, resulting in a piece that goes far beyond a pack.
a luxury pack
To showcase this treasure of Spanish gastronomy, inspiration was sought from beyond the category to devise a creative and poetic solution that would help wrap Cinco Jotas products in a unique way. A journey of creative exploration was undertaken to find one of the most iconic haute couture items: the silk scarf.
a fragile environment
and harmony of the Dehesa
Immersing ourselves in the Cinco Jotas universe, we discovered a world of natural abundance and craftsmanship, two factors responsible for creating the best ham in the world. Once again, the Dehesa, the natural habitat of the Iberian pigs, served as a source of inspiration.
In this fragile, rich and diverse ecosystem, each element plays a fundamental role in creating a unique harmony. This fragility of the Dehesa tells the story of these unique species that help keep this ecosystem in balance.
"A silk scarf that honours the fragility of the Dehesa, with illustrations and motifs evoking its fauna and flora."