A luxury pack that transcends the object

Services
- Visual Identity Design
- Brand Narrative
- Packaging Design
- Experience Design
- Industrial Design
- Communication
Industry
- Food and Beverage
Client

Cinco Jotas, Osborne

Cinco Jotas is a legendary brand with more than 130 years of experience preserving the purity and authenticity of the world’s best 100% Iberian pork products in a tribute to craftsmanship, flavour and tradition.

Challenge

Raising the brand's
aspirational value

Each season, Cinco Jotas creates a special edition of 40 pieces to celebrate the brand's finest creations. This time around, it decided to bring the brand even closer to the luxury sector by using codes from other categories, resulting in a piece that goes far beyond a pack.

Solution

Dressing
a luxury
pack

To showcase this treasure of Spanish gastronomy, inspiration was sought from beyond the category to devise a creative and poetic solution that would help wrap Cinco Jotas products in a unique way. A journey of creative exploration was undertaken to find one of the most iconic haute couture items: the silk scarf.

A delicate
scarf for
a fragile environment

The fragility
and harmony
of the Dehesa

Immersing ourselves in the Cinco Jotas universe, we discovered a world of natural abundance and craftsmanship, two factors responsible for creating the best ham in the world. Once again, the Dehesa, the natural habitat of the Iberian pigs, served as a source of inspiration.

In this fragile, rich and diverse ecosystem, each element plays a fundamental role in creating a unique harmony. This fragility of the Dehesa tells the story of these unique species that help keep this ecosystem in balance.