Literally, a brand that everyone is a part of

Services
- Brand Purpose & Beliefs
- Cultural Switch
- Brand Diagnosis
- Brand Positioning
- Brand Architecture
- Visual Identity Design
- Brand Narrative
- Product & Service Innovation
- Brand Ecosystem
- Editorial Design
- Signage Design
Industry
- Culture
- Education
- Non-Profit Organizations and Foundations
Client

Ampans

Ampans is a foundation that has been dedicated to helping people with intellectual disabilities and promoting their social integration for more than 50 years. Today, it has up to 300 collaborators who offer support to more than 1,500 people and their families.

challenge

Pure values
in search of expression

Ampans turned to Morillas in search of a new identity that would represent its values, attitude and commitment to people, as well as conceptualizing a brand architecture capable of accommodating the growth experienced by the organization, including all its projects.

Our challenge was to reflect this admirable work that has led the organization to champion its commitment and promote education, quality of life and job placement for all its users, who have made the motto of working together to build a better future, their own.

Solution

A brand that lives
by and for
the people

Based on the concept "Together we create the future" – which encapsulates the foundation's value system – an inclusive identity that takes into account all members of the organization, was pursued through a participatory design process.

For this purpose, different workshops were organized with up to 150 members of the foundation, focusing on concepts such as typography, form and expressiveness.

The result was an explosion of ideas and creativity. An original alphabet emerged as the seed of the new corporate identity. After rationalizing the material obtained, we came up with our own typography that gave rise to a new logo based on the letters created by each user.

The reflection
of a unique
spirit

A brand architecture
as unified
as the image

This was created with a system that prioritizes simplicity of implementation and reinforces commercial and recruitment action, visually and rationally detailing the vast network of services that the entity has been consolidating over the years, through which it employs so many people.