From the outset, we identified what made SOFIA distinctive, unique and singular: it was a large hotel with over 300 rooms that had managed to survive on the fringes of the major international hotel groups. Moreover, it offered a unique Barcelona experience, which can only be lived in this city and at this time.
Its strategic location in the heart of Avenida Diagonal, the backbone of the city beyond the usual tourist circuit, allows the visitor to merge with the authentic city life. This quality inspired and guided the development of the identity and graphic language for SOFIA.