An ode to the Cinco Jotas flavor

Services
- Visual Identity Design
- Brand Narrative
- Packaging Design
- Experience Design
- Industrial Design
- Communication
Industry
- Food and Beverage
Client

Cinco Jotas, Osborne

Cinco Jotas is a legendary brand with more than 130 years of experience, preserving the purity and authenticity of the world’s best 100% Iberian pork products – a tribute to craftsmanship, flavor and tradition.

Art
for art

For the special Christmas 2021 collection, Morillas accepted the challenge of artistically revealing the art and passion behind the sublime Cinco Jotas flavor through the brand's packaging, and the incredible sensations it awakens that go beyond the tangible.

Solution

Fusion of
three artistic
expressions

The taste of a Cinco Jotas inspires, elevates, and moves. The poet Fernando Beltrán, the calligrapher Oriol Miró and the illustrator Fernando Vicente were inspired by this incredible sensation to create the "Ode to the Cinco Jotas flavor".

A concept approached from three different artistic disciplines, creating a sublime fusion of shapes, colors and verses as a result: The flavor of art. The art of flavor.

The source
of inspiration:
the artist's studio

In an abstract way, we symbolize the essence of creativity and the source of inspiration four our collaborating artists, reflecting the elevated taste of a Cinco Jotas that, when discovered, elevates you.

A taste that inspires art.