We targeted three types of Skintellectuals: those who choose natural active ingredients for their commitment, those who choose chemical active ingredients for their efficacy, and those who choose simplicity and fair pricing. The goal was to connect with a very diverse, increasingly demanding public with diverging perceptions of science and nature. We also detected the great opportunity to position ourselves in a differential way, since the cosmetic market is highly saturated and brands do not offer everything these consumers seek.
In this context, Two Poles was born, a brand that exists to demonstrate that it is possible to do things better, by making honest cosmetic products and treatments that combine the best of natural and scientific cosmetics with simple routines and a sophisticated experience, so that no user has to sacrifice anything. All this, based on a consistent identity that combines the semiotic codes of proposals that have long been disconnected from each other.