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A digital revolution for agriculture

Vegga_agriculture
  • Services

    • Brand Diagnosis
    • Brand Purpose & Beliefs
    • Brand Positioning
    • Naming & Verbal Identity
    • Visual Identity Design
    • UX/UI Design
    • Editorial Design
    • Communication
  • Industry

    • Software and Technology
    • Consulting and Professional Services
  • Client

    MatHolding

We defined the strategy and visual identity of Vegga, a brand created by MatHolding and Sistemes Electrònics Progrés. This digital platform for "Smart Farming" was born to revolutionize agriculture in an efficient and sustainable way.

Challenge

Bringing technology
to a traditional sector

Our challenge was to create a contemporary identity capable of representing precision agriculture: highlighting the innovation, technology and intelligence of a digital platform, as well as its essence, origins and agronomic DNA.

We defined the strategy and visual identity of Vegga, a brand created by MatHolding and Sistemes Electrònics Progrés. This digital platform for "Smart Farming" was born to revolutionize agriculture in an efficient and sustainable way.

Solution

Combining innovation
with agricultural
tradition

We defined a strategy that reinforced Vegga's agricultural and innovative values and highlighted the expertise and vision of a leader in agrotechnology, giving it a flexible, techy, smart, empathetic and democratic personality.

To showcase its efficiency, intelligence and precision, we created the claim "Advanced farming", which puts the farmer at the center and demonstrates how offering 360° solutions can take agriculture to the next level.

We defined the strategy and visual identity of Vegga, a brand created by MatHolding and Sistemes Electrònics Progrés. This digital platform for "Smart Farming" was born to revolutionize agriculture in an efficient and sustainable way.
We defined the strategy and visual identity of Vegga, a brand created by MatHolding and Sistemes Electrònics Progrés. This digital platform for "Smart Farming" was born to revolutionize agriculture in an efficient and sustainable way.
We defined the strategy and visual identity of Vegga, a brand created by MatHolding and Sistemes Electrònics Progrés. This digital platform for "Smart Farming" was born to revolutionize agriculture in an efficient and sustainable way.
We defined the strategy and visual identity of Vegga, a brand created by MatHolding and Sistemes Electrònics Progrés. This digital platform for "Smart Farming" was born to revolutionize agriculture in an efficient and sustainable way.

Advanced farming,
a claim that puts
the farmer and innovation

at the center

We defined the strategy and visual identity of Vegga, a brand created by MatHolding and Sistemes Electrònics Progrés. This digital platform for "Smart Farming" was born to revolutionize agriculture in an efficient and sustainable way.
We defined the strategy and visual identity of Vegga, a brand created by MatHolding and Sistemes Electrònics Progrés. This digital platform for "Smart Farming" was born to revolutionize agriculture in an efficient and sustainable way.

A modern
identity linked to
the rural world

To make a modern and innovative identity, but also one that would be accessible, recognizable and representative of the agricultural world, we sought a concept closely linked to the field. 

We designed a logo that symbolized the growth of plants, building from the V of Vegga, an arrow that points to the earth, and in turn grows upwards, and that is combined with a typography that has technological features, making it perfect for digital media, and reflecting both its rural and cutting-edge components.

Plot-inspired
grid system

Vegga's language is based on the grid maps that divide plots of land. We created a variable grid system that evokes the countryside, while revealing how each solution adapts to each type of farm. 

Using the Rational TW Display typography, which transmits technology and digitalization in a friendly style, and representing the land with earthy and yellow colors contrasted with a luminous green, we devised a modern and innovative identity anchored to the agricultural world. 

The UI Kits of the web and the internal management application respond to the defined strategy and design, with a language and illustrations that convey modernity, technology and innovation, but in an accessible and intuitive way for all farmers.

We defined the strategy and visual identity of Vegga, a brand created by MatHolding and Sistemes Electrònics Progrés. This digital platform for "Smart Farming" was born to revolutionize agriculture in an efficient and sustainable way.
We defined the strategy and visual identity of Vegga, a brand created by MatHolding and Sistemes Electrònics Progrés. This digital platform for "Smart Farming" was born to revolutionize agriculture in an efficient and sustainable way.
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