Capturing the magnetism of a still wine

Services
- Visual Identity Design
- Brand Narrative
- Packaging Design
Industry
- Wines and Spirits
- Consumer Goods
Client

Pernod Ricard SA

Castillo de Ibiza is a new brand that delivers a still rosé wine, premium quality and Spanish origin. Gathering the energy and magnetism of Ibiza, it aspires to become the number one still wine on the British market. It captures the magnetism of the island, reviving the timeless and ephemeral summer memories that consumers crave. The brand delivers the unique spell Ibiza casts, offering a wine for leisurely drinking, sharing, connecting and escaping reality letting the daily hustle and bustle fade away.

A brand
with a soul

Captivated by the need to escape and live extraordinary experiences, Castillo de Ibiza offers a still wine that evokes vibrant energy and bohemian character, to celebrate the Mediterranean spirit.

Ibiza represents a place that invites us to escape from reality and adopt a slow lifestyle, without rules or restraints. To embody the unique spell of the Mediterranean, Castillo de Ibiza creates a wine that allows us to relive endless summer nights, the summer days spent on the Mediterranean beaches and the sparkle of the sea from beautiful cliffs

Solution

The Mediterraneanas a way
of life

The product becomes a Mediterranean jewel, striking a balance between the handmade and the passage of time.

We were inspired by the authentic, hedonistic Mediterranean pulse and its moment of escapism, creating a slender and delicate bottle that captures the vibrant energy and spontaneous character of the Ibizan island. The concept of Sunset Rosé also arises, inspired by the light of the sunset and creating a design that culminates in the peak of that sensation; that moment where there is no hurry and the night is about to fall, bringing unforgettable experiences. A design rigorously selected to fit the category.

Celebrating
the energy
of the sunset

Castillo de Ibiza is born with a still rosé wine, of Spanish origin, which creates a Mediterranean jewel, capturing the magnetism of Ibiza in a bottle that evokes craftsmanship, simplicity and authenticity to become the number one on the UK market.

Simplicity,
craftmanship
and authenticity

The product became a Mediterranean gem, carefully balancing between the handmade and the passage of time.

We set out by defining the brand's strategic concept to unify the visual assets under the same criteria.

Naked cork with an engraved compass leading to the moment of escape.
The bottle collar evokes care and affection thanks to the handwritten lettering.
The label, aged by the saltpeter of the sea, reflects the passage of time.