A work of art, fashion and gastronomy

Services
- Visual Identity Design
- Brand Narrative
- Packaging Design
- Experience Design
- Industrial Design
- Communication
Industry
- Food and Beverage
Client

Cinco Jotas, Osborne

Cinco Jotas is a legendary brand with more than 130 years of experience preserving the purity and authenticity of the world's best 100% Iberian pork products – a tribute to craftsmanship, flavor and tradition.

Challenge

Ode to Cinco Jotas
craftsmanship

Following tradition, Cinco Jotas decided to create the 2021 Limited Edition of 50 hams carefully selected by the Maestro Jamonero, in which the sophistication and craftsmanship of the brand would be highlighted.

Solution

An unparalleled
luxurious and
sustainable accessory

The creative proposal consisted of a multifunctional, unisex and timeless maxi-bag for transporting the Cinco Jotas ham.

An exclusive and exceptional pack, inspired by travel, nature, sustainability and animals, it becomes a fitting accessory for any trip or getaway.

Values conceptualized
in one
unique piece

Creation of a maxi bag handmade with the best local materials, sustainable merino wool and ecological leather of the highest quality. Piece infused with the values of sustainability, craftsmanship and excellence.

Paying tribute
to the shepherd’s
shoulder bag

A design that
lives up to
Cinco Jotas' talent

A versatile accessory, with a minimalist design and simple geometry, which makes this piece a work of haute couture.

The handmade maxi bag has a removable inner strap, handles with adjustable position, an inner closure system and the possibility of being folded, thus reducing its size. A proposal with several details that elevate the brand and turn the pack into a fashion and gastronomy showcase.