A design on par with the most premium DYC

Services
- Brand Narrative
- Naming & Verbal Identity
- Visual Identity Design
- Industrial Design
- Packaging Design
- Experience Design
Industry
- Food and Beverage
- Consumer Goods
Client

Beam Suntory, DYC

Following 20 years of patient maturation in a single American oak barrel, DYC 20 represents the brand's most premium edition, born to pay tribute to the excellent quality and exquisite know-how of our country.

Challenge

Distilling expertise
in a unique edition

DYC's oldest and most premium whisky deserved a bottle with a design and concept that would live up to it.

At Morillas, we were set the challenge of creating and designing the packaging for this limited edition in collaboration with Lorenzo Caprile – renowned designer and maestro of Spanish haute couture. We captured his essence and unique know-how and create a design that would elevate each bottle of this exclusive edition of 70 bottle to the category of a treasure.

Solution

Paying tribute
to Spanish
know-how

We adopted the technical and creative processes typical of an atelier and worked hand in hand with Lorenzo Caprile to create the main and secondary packaging that would best represent the Spanish character and personality.

We were inspired by the designer's most representative elements, such as his hallmark red color, textures and his most emblematic fabrics, and we integrated them in a cross-cutting manner in a design that evokes the baroque style and classic Spanish art.

To give the bottle shape, inspired by traditional decanters, we went to the Real Fábrica de La Granja where the artisanal know-how and the delicate skill of its master blowers gave each of the 70 bottles – made with a blowing cane and with the help of a mold specially designed for the occasion – an unprecedented distinction and uniqueness.

A design inspired
by the beauty
of its surroundings

Entirely handcrafted, and with its robust, sculpted body, DYC 20 Grandes Maestros recreates and pays homage to the beauty and privilege of aging in a unique and exceptional environment. The elegant details of the hand-cut glass that adorn the bottle echo the peaks and summits at the top of the majestic Sierra de Guadarrama, the site of the Molino de Arco distillery, where this whisky ages for 20 years at 1,036 meters above sea level. What's more, the design combines shapes and lights inspired by the flow of the purified water of the Eresma River, the same water that enriches the fragrance of DYC whisky.