Therefore, the brand was not intended to be just a product, the vehicle, but also to represent the transformation and electrification of entire fleets with a range of vehicles that cover all needs.
Rewiring B2B mobility
![Zeroid_1 Zeroid_](https://www.morillas.com/assets/themes/www.morillas.com/img/workinitialmodule/Zeroid1.jpg)
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Services
- Naming & Verbal Identity
- Visual Identity Design
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Industry
- Industry and Manufacturing
- Travel, Transportation and Mobility
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Client
QEV Technologies
QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid21.jpg)
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid2.jpg)
One brand
eight vehicles
The new QEV Technologies brand needed to be flexible enough to encompass eight different vehicles that fulfill specific roles from the first to the last mile.
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid31.jpg)
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid3.jpg)
Zeroid may be just a word, but it is the result of an exhaustive exploration process to find it. If QEV Technologies was characterized until now by engineering for high competition, finding a naming that would combine simplicity, innovation and registration feasibility in such a competitive and global market required true verbal engineering.
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We compiled technical, scientific and mythological concepts that could inspire a name.
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We reworked them for brevity and comprehensibility in a global marketplace.
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Finally, we performed an in-depth legal screening, assessing the risk of each option.
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid51.jpg)
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid5.jpg)
Zeroid:
zero emissions,
fluid mobility
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktextimagecentermodule/Zeroid6.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwocolumnsimagetitletextmodule/Zeroid7.jpg)
Solution
Owning
the "zero emissions"
concept
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwocolumnsimagetitletextmodule/Zeroid7.jpg)
As a name, Zeroid shatters the conventions of an industry with names that require background or prior knowledge of electricity or its pioneers and that appear to be aimed at engineers. Zeroid goes a step further with an obvious meaning: the number zero, for the zero emissions achieved by an electric motor.
Zeroid goes a step further with an obvious meaning: the number zero, for the zero emissions achieved by an electric motor. To this concept, so resounding in itself, we add the ending -id to link it with technology and fluidity, since it is precisely the electrification of B2B fleets that will lead to significant operational improvements if performed with an end-to-end partner like Zeroid.
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/Zeroid8.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/Zeroid9.jpg)
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid101.jpg)
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid10.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwocolumnsimagetitletextmodule/Zeroid11.jpg)
Outlining
the electric
connection
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwocolumnsimagetitletextmodule/Zeroid11.jpg)
Inspired by the curves of vehicle charger cable, Zeroid's Z creates a unique and distinctive gesture, bringing more friendly and digital codes to automotive branding. These typographic gestures inspire an entire family – the Zeroid Sans – created in collaboration with Pedro Arilla, which is a key asset of the new brand.
In the same vein, the E in the brand is also reinterpreted as three bars symbolizing the battery charge of an electric vehicle. Finally, the electric blue connects with the parent brand and conveys reliability and endurance, a key driver for commercial vehicles.
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid121.jpg)
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid12.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/Zeroid13.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/Zeroid14.jpg)
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid151.jpg)
![QEV Technologies has forged its expertise in electric automotive since day one. With all their accumulated knowledge in competition, these specialists were ready to launch a brand of electric vehicles for fleets covering all road logistics needs. Their plan also included one of the most ambitious reindustrialization initiatives in the Barcelona area.](https://www.morillas.com/assets/themes/www.morillas.com/img/workbigmediamodule/Zeroid15.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/Zeroid16.jpg)
![](https://www.morillas.com/assets/themes/www.morillas.com/img/worktwoimagesmodule/Zeroid17.jpg)