Colibree is an independent real estate platform with a new professional model based on the freedom and cooperation of its agents, and an unparalleled service and experience for its clients, positioning itself as a benchmark in the sector.
Colibree was born as an alternative to the Real Estate hierarchy where agents receive 20% commission, while the real estate company gets 80%. It proposes a minimalist horizontal structure that allows the realtor to fly with greater freedom.
The brand also explores different horizons, not only for agents, but also for clients, whether they are owners, buyers or tenants, and even collaborators, such as artists.
We found ourselves faced with an unconventional Real Estate model which goes above and beyond, with fairer and more innovative proposals, and breathes life into a Collective.
And all this needed to be translated into a brand identity that connects with each of its audiences.
This advanced Real Estate concept with several extraordinary benefits for potential Colibrees is now known as UnReal Estate.
At Morillas, we conducted a complete immersion phase with desk research, interviews and workshops with the client.
The process enabled us to identify a series of needs, establish an order and priorities, and develop the positioning strategy for the new brand. In order to generate both trust and interest, it was essential to create a balance between the perception of security, excellence and improvement in the services of a Real Estate agency and the value proposition surrounding the Colibree collective, which goes far beyond real estate management.
From there, a verbal and visual identity was created that adapts to the different contact points, along with the production of an ad hoc website.
To be Colibree means to fly in a different way, high, agile, alone, and in a group.
These attributes define the hummingbird, and in the process of creating the logo we represented the identifying element, constituting the dot of the 'i'.
The typography, in line with the personality of the brand, conveys a clear, fresh, friendly and approachable image.
We generate graphic resources that provide depth and different light sources that bring liveliness to the compositions in offline and online media.
From day one, we understood the sensitivity that the brand has for art, given that different artists collaborate in its multiple events. So, we wanted to capture this in the graphic identity of the brand. We decided to use illustration, which helps us to narrate the diversity of Colibree's services and experience in different media. And through Anna, from Randomlovers, with her cubist-influenced style, we generated abstract illustrations brimming with personality, with which we were able to express the brand through art and set it apart within the Real Estate sector.
The brand strategy and the visual and verbal identity are set out in a manual, which explains how Colibree should be presented in its different communication platforms.
A digital environment capable of transmitting the brand's value proposition, guiding each target in their journey of discovery of the Colibree experience, and offering an intuitive real estate portal with advanced filters for users.
We will collaborate to find the right answer and bring progress to your business and to the world.
