A unique work of art for an exceptional flavor

Services
- Visual Identity Design
- Brand Narrative
- Packaging Design
- Experience Design
- Industrial Design
- Communication
Industry
- Food and Beverage
Client

Cinco Jotas, Osborne

Cinco Jotas is a legendary brand with more than 130 years of experience, preserving the purity and authenticity of the world’s best 100% Iberian pork products – a tribute to craftsmanship, flavor and tradition.

Challenge

Elevate the product
to the category of art

For the 2020 Special Christmas Collection, we were set the challenge of elevating the expertise, experience and heavenly flavor of Cinco Jotas through an exclusive piece that would bring us closer to the category of art.

We had to create a work of art that would highlight its unique essence and sublime flavor, honoring Spanish culture and culinary heritage.

Solution

Pleasure, know-how
and Iberian art
in a unique piece

We collaborated with Tito Merello to create "Cinco Jotas Garden of Eden" and bring to life moments of exceptional pleasure.

A painting full of celebrations that elevates the sublime flavor of a Cinco Jotas ham. An ode to an indescribable experience that heightens the mastery of the ham and turns it into a work of art.

It is a composition that reflects how the exceptional flavor of Cinco Jotas transports us to another reality, carrying us to a world of dreams and fantasy.

A pack that showcases
scenes of the
Cinco Jotas paradise

Celebrations
that transcend
reality

To recreate these scenes of celebration, contemporary artist Tito Merello draws his inspiration from Spanish costumbrismo, Bosch’s Renaissance, dreamlike surrealism, and the pure Iberian art of Cinco Jotas.

This painting pays homage to all the great painters of our nation who depicted the urban landscapes of Spanish villages, picnics, harvests, hunts and portraits of Spanish society.