Sophisticating the taste
- Brand Diagnosis
- Brand Positioning
- Portfolio Architecture
- Brand Narrative
- Industrial Design
- Consumer Goods
- Food and Beverage
Suntory Beverage & Food Spain
Schweppes is a leading international brand in the tonic market. It arrived in Spain in 1957 and since then, has created trends and culture through numerous innovations in mixology.
In 2014, Schweppes decided to consolidate its position among newcomers in the premium segment by developing a new range of tonics and mixers with sophisticated combinations such as Pink Pepper, Ginger Ale & Intense Ginger, Orange and Lychee and Hibiscus.
Sometimes revisiting the past reveals the fundamental uniqueness of a brand and triggers a reaction that can make it iconic again. Inspiration was sought in the original 1784 bottle to create an authentic symbol.
A surprising reinterpretation of craftsmanship in which every detail is cared for: from the delicate oval shape of the bottle to the reduced dimensions of the label or the use of silk-screen printing, resulting in a fascinating and distinctive design, which exudes elegance, craftsmanship and contemporaneity.
Revisit the past
our own roots
for each flavour
In the case of the Hibiscus variety, it was necessary to convey its exotic personality through a colour palette in pink and metallic tones, and illustrations evocative of nocturnal nature.
The result is an unusual and evocative identity that reinforces the brand's premium experience and, despite being launched as a limited edition, has grown exponentially in all markets to become one of the brand's new emblems.
The success achieved with this launch spurred other ranges such as the Heritage Premium range, which perfectly matches the brand's unique and timeless personality, and was awarded gold at the 2014 Best Pack awards.