• A valuable home style brand

    A valuable home style brand

    Challenges. Reflect the defined values. Pride in belonging not just to a sector, but also to a geographical location and a concrete origin.

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  • Mature, self-renewable energy

    Mature, self-renewable energy

    To communicate UFG’s flexibility and the entrepreneurial spirit that sums up who it is. To compile the trajectory of who it has been. To prepare it to speak to the world.

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  • The new age of "the pig"

    The new age of "the pig"

    Sánchez Romero Carvajal communicates a fresher, bolder, happier and more positive identity. To differentiate.

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  • Yolado will leave you frozen!

    Yolado will leave you frozen!

    Danone strides into the world of frozen yoghurt, by breathing life into one of the most innovative, cutting-edge and altogether different projects of late.

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  • Medwinds: Mediterranean lifestyle

    Medwinds: Mediterranean lifestyle

    Creation of a new identity for new online fashion brand, Medwinds, which sets its sails for a casual stylish lifestyle.

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  • Lay's Xtra: Xtra Branding project

    Lay's Xtra: Xtra Branding project

    The identity for the new launch grounded in three dimensions: naming, pack and point of sale.

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  • International expertise meets 'local taste'

    International expertise meets 'local taste'

    Maestro Pizza is a new Saudi Arabian pizzeria chain, which blends international quality with a perfect local local twist and knowledge of Saudi’s favorite flavors and tastes.

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  • A new paradigm in apps that make life easier

    A new paradigm in apps that make life easier

    Lack of info, delays, time changes, gate changes, connecting to complete check-in…Passnfly is a new generation app that endeavors to make life easier and save you from all those headaches.

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19 December 2014
How to (and not to) Market to Hipsters

For this new generation, style wasn’t something you could buy in a department store, it became something you found in a thrift shop, or ideally, made yourself. The way to be cool wasn’t to look like a television star: it was to look as though you had never seen television. Matt Granfield, Hipstermattic.

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12 December 2014
Santa Claus, the high-flying myth
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What reigns true about the high-flying myth? Meet Santa Claus: He’s quite the renaissance character. He’s part of Henry VIII’s entourage, referenced as a Saint, plastered on global brand campaigns, and often seen whizzing around with a reindeer on TV shows and billboards.

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5 December 2014
Christmas in Crisis Mode

The busiest retail time of the year is traditionally communicated with excess; presents laid around a tree, tables bursting with food and wine, glittering parties and happy faces glowing in the warmth of their Christmas gifts. Yet, is this tableau appropriate with Europe still heaving under the weight of an economic downturn?

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