• A valuable home style brand

    A valuable home style brand

    Challenges. Reflect the defined values. Pride in belonging not just to a sector, but also to a geographical location and a concrete origin.

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  • Mature, self-renewable energy

    Mature, self-renewable energy

    To communicate UFG’s flexibility and the entrepreneurial spirit that sums up who it is. To compile the trajectory of who it has been. To prepare it to speak to the world.

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  • The new age of "the pig"

    The new age of "the pig"

    Sánchez Romero Carvajal communicates a fresher, bolder, happier and more positive identity. To differentiate.

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  • Yolado will leave you frozen!

    Yolado will leave you frozen!

    Danone strides into the world of frozen yoghurt, by breathing life into one of the most innovative, cutting-edge and altogether different projects of late.

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  • Medwinds: Mediterranean lifestyle

    Medwinds: Mediterranean lifestyle

    Creation of a new identity for new online fashion brand, Medwinds, which sets its sails for a casual stylish lifestyle.

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  • Lay's Xtra: Xtra Branding project

    Lay's Xtra: Xtra Branding project

    The identity for the new launch grounded in three dimensions: naming, pack and point of sale.

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  • International expertise meets 'local taste'

    International expertise meets 'local taste'

    Maestro Pizza is a new Saudi Arabian pizzeria chain, which blends international quality with a perfect local local twist and knowledge of Saudi’s favorite flavors and tastes.

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  • A new paradigm in apps that make life easier

    A new paradigm in apps that make life easier

    Lack of info, delays, time changes, gate changes, connecting to complete check-in…Passnfly is a new generation app that endeavors to make life easier and save you from all those headaches.

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18 July 2014
Football’s insatiable effect and how branding can awaken its fans

It’s 4am in some parts of the world, 10pm in others; the scene is almost exact. Masses flock, dressed in some sort of garb, to “the ceremony”. Devotion, loyalty, hardcore commitment, un-shunted belief; all sentiments running high.

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14 July 2014
It’s Getting Personal

Personalised content has been around for quite some time now. Examples of early use include Amazon’s ‘suggested purchases based on…’ function, and has developed to personally-addressed company mail outs, ‘contextual advertising’ and those annoying Facebook ads offering you wellness retreats after posting photos of your debauched weekend in Ibiza.

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3 July 2014
Royal branding: Why the monarchy is a powerful brand for some

Recently the King of Spain Juan Carlos abdicated the throne. What happened next was a stream of demonstrations held across Spain where thousands of protesters urged the abolition of the monarchy, or at the very least demanded a referendum on whether Spain should continue as a monarchy or become a republic.

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