• A valuable home style brand

    A valuable home style brand

    Challenges. Reflect the defined values. Pride in belonging not just to a sector, but also to a geographical location and a concrete origin.

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  • Mature, self-renewable energy

    Mature, self-renewable energy

    To communicate UFG’s flexibility and the entrepreneurial spirit that sums up who it is. To compile the trajectory of who it has been. To prepare it to speak to the world.

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  • The new age of "the pig"

    The new age of "the pig"

    Sánchez Romero Carvajal communicates a fresher, bolder, happier and more positive identity. To differentiate.

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  • Yolado will leave you frozen!

    Yolado will leave you frozen!

    Danone strides into the world of frozen yoghurt, by breathing life into one of the most innovative, cutting-edge and altogether different projects of late.

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  • Medwinds: Mediterranean lifestyle

    Medwinds: Mediterranean lifestyle

    Creation of a new identity for new online fashion brand, Medwinds, which sets its sails for a casual stylish lifestyle.

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  • Lay's Xtra: Xtra Branding project

    Lay's Xtra: Xtra Branding project

    The identity for the new launch grounded in three dimensions: naming, pack and point of sale.

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  • International expertise meets 'local taste'

    International expertise meets 'local taste'

    Maestro Pizza is a new Saudi Arabian pizzeria chain, which blends international quality with a perfect local local twist and knowledge of Saudi’s favorite flavors and tastes.

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  • A new paradigm in apps that make life easier

    A new paradigm in apps that make life easier

    Lack of info, delays, time changes, gate changes, connecting to complete check-in…Passnfly is a new generation app that endeavors to make life easier and save you from all those headaches.

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17 September 2014
Branding Imperfection
branding imperfection

Outlets, damaged goods, flood and fire sales – there are many ways to market products that are somehow deemed ‘imperfect’. The problem is, they remain that; ‘second rate’ goods that although functional, somehow fall short of the real deal.

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9 September 2014
Meet Summer

Arguably the most charming season of the year, it has the power to seduce a large majority of the world to take a rightful position about one’s life. For some, it involves a pure and simple vacation. Going to a remote island, renting a house in the countryside, taking time for oneself and one’s family and saying “no” to everything else.

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29 August 2014
How new logos become instantly powerful global icons

The controversy surrounding Airbnb’s new logo grabbed the marketing world’s attention, with what could be interpreted as female – or male – genitalia. It has provoked curiosity and a widespread investigation into the new logo and its new branding. For Airbnb, this is certainly mission accomplished.

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