Unity makes the brand
(and defines it)

Three savings banks. Three identities. Fusion? Union. A common future. To unite is to add together. Shared values. Territory and proximity. Overlapping colors. Branding United.

The economic climate propelled Caixa Manlleu, Caixa Sabadell and Caixa Terrassa to merge into one unique financial entity. This meant articulating a new entity from four very different sources. So we chose define it as union and not fusion. Union that resonated from the name right through to the colors of the new image. The axes upon which the solution hinged were the timeless values of territory and proximity. Values that don’t change, but simply intensify. The new identity encompassed all services, products and derivatives of the new brand.