An icon that transcends boundaries

A brand is an icon and ID needs constant updating and internationalizing. Talking ‘bout a revolution? Nope. Talking ‘bout evolution. Respectful modernity meets positive tradition. Black and gold spell ultimate prestige. The Bull. A quintessential icon of strength, power and emotion.

Osborne wanted to project its image beyond our borders and beyond its image as a southern wine and sherry producer. We jump-started the evolution of the brand image and standardized it across all business lines. A new identity that exudes modernity… but underscores the mastery of a brand that has existed since 1772. The black and gold transmit reliability and prestige, harnessed by the bull, as a differential emotive element that can travel far but…. always finds its way home.