Iberostar: Senses and sensibility

360º branding for all five senses. It was time for Iberostar to expand its brand territory and charter a new course, in every sense. Iberostar can be seen, heard, smelled and felt.

Broadening Iberostar’s brand territory was an exciting challenge expressed in an integral, transversal and multidisciplinary project. Taking enjoyment as a departure point and igniting value, we surrounded the brand in all things “enjoyable”: Iberostar catalogs, Iberostar aromas, Iberostar music, Iberostar spaces. Because brands are to be lived and because branding stimulates all five (or rather, six) senses.